IT entrepreneur. Co-founder of Quelta, founder of AppCraft.
Alexander Murzanaev has been making IT products since 2009. He is a co-founder of Quelta, an AI service that reviews short video ads and rebuilds them into versions that sell, and the founder of AppCraft, a studio of 70+ specialists building custom software and AI systems for business. Two of his own companies have gone to exits: Gymmy (sold to MTS in 2024) and OSAGO (sold to Helios Group in 2025).
AI review, one-click fix and generation of video ads
Quelta reviews a short vertical ad the way a strict creative director would, for the audience's country, age and platform, and pins every mistake to a timecode. Then it rebuilds the ad into a version that sells, in any language and for any market. Built for marketplaces, sellers and agencies.
quelta.aiCustom development and AI systems for business
A team of 70+ specialists who have launched more than 400 projects. Custom web and mobile development, backend and high-load systems, QA, UI/UX, business analysis - and AI systems built both into client products and into how the company itself is run.
appcraft.prosell online and need video ads for many products, markets or languages
Queltaneed a custom product or an AI system built into your business
AppCraftare launching an IT product and want a second opinion on the idea, the MVP or the launch
Telegrambuild or invest in AI, MarTech, HRTech or EdTech and want to compare notes
LinkedInCo-founded Quelta, an AI service that reviews and fixes video ads. AppCraft keeps growing as a studio of 70+ people.
My own products, several of them built on AI. Two exits.
Minute-based payment for gym workouts. 300+ gyms in 20 Russian cities.
Programmatic seeding for Telegram. AI tools that research the ad market and reduce mistakes when buying ads.
AI service that helps plan leisure time. Seed round from Koehler Investment.
AI service that helps clients choose stocks to invest in.
Specialist condition monitoring, soft skills accounting, HRIS.
Car owner assistant.
Aggregator of car insurance offers. 15 connected insurance companies, over 1.1 million customers.
Food quality index through barcode scanning.
Started launching my own IT companies.
Social network for musicians.
Secure messenger.
P2P system for renting apartments.
Monopoly analog, but on Google Maps and blockchain.
Counting visitors to stores and cafes with Wi-Fi radars.
Events in your city.
iOS game, 100k installs.
iOS game, 500k installs.
Mobile games with publishers Marvelous Inc. (Japan) and MAQL Europe (UK), software for international vehicle checkpoints. Founded AppCraft in 2011.
Android game, 600k installs.
Android arcade game, 130k installs.
Android arcade game, 70k installs.
Augmented reality game for Android, 50k installs.
Abacus simulator for iOS.
Face recognition training for international vehicle checkpoints.
Catalog of identity document samples from all countries for international vehicle checkpoints.
Traffic accounting for international vehicle checkpoints.
First projects: social services, utilities and experiments.
Social project for community initiatives in the city.
Calorie expenditure efficiency from physical activity.
Software for creating patterns for gluing hexaflexagons.
Screen magnifier for the visually impaired.
Checkers in 3-9D space.
Measuring height when tossing an Android device.
Social network for exchanging personal goals.
Software for building sociograms for schools.
I've programmed in VBA, Delphi, C++, C#, PHP, Java, Obj-C, Swift, Solidity, Python and Go, and designed the architecture of dozens of complex IT services: mobile apps, front-end and back-end, high-load systems. Today my focus is AI:
I've built teams and business processes in five companies with revenue over $2 million. I know how to motivate and grow IT teams.
I run my own projects and advise IT projects in Russia, the USA and the UAE. I know how to validate an idea, run the analytics, launch an MVP, package the product and take it to market.
I'm grateful to partners and friends for working together, interesting projects and long fascinating conversations.
I love traveling the world and taking portraits of bright people that capture different facets of this wonderful world.
The quickest way to reach me is Telegram.